In some cases companies will set up a web page and invite their customers to comment on the products that they sell. Customers normally have comments to share about the products that they consume therefore they might have ideas on how to improve a product or just suggest ideas to try different products at a lower cost or free.
In other cases companies will hire a group of people to come up with ideas when dealing with a new project or maybe to improve a project. Having a lot of ideas can give a company more options
In this case this type of crowdsourcing can be free in some cases or paid.
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